Before we begin, there’s a cast of characters for you to meet.
The Author/Publisher: that’s you.
The Printer/Distributor: companies like CreateSpace, IngramSpark and many others.
The Retailer: bookstore and libraries.
The Reader: the end consumer of your books.
The List Price
LIST PRICE = FIXED COST + ROYALTY
This is the price the reader will pay to get her hands on one copy of your beautiful print book. It’s usually added to the barcode on the back cover. Above is the barcode from Above Scandal by my alter ego Joan Leacott. The list price is $17.95 US. The price is coded into the shorter set of bars. Because I’m Canadian, I include a price in Canadian dollars.
The Retailer sometimes gets a portion of the LIST…
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