Marketing without Annoyance!
MARKETING MADNESS! For months–years even–I’ve been shoving anything I find about marketing into a folder (3 actually: email, hard copy, downloads). So now I’m reading through it all and making notes of what I need to do to achieve: PROMOTION SANS ANNOYANCE*! (I don’t want to annoy you or me. You’re welcome. 😉 )
So here’s something I came across today. You can download Guy Kawasaki’s book on self publishing (APE) for FREEEEE! from BookBaby today. He’s got a lot of interesting info on selling directly that I hadn’t come across before. Oh, and about 400 nicely laid out pages of other useful stuff.
I also purchased all the RWA 2013 workshops (audio) on self-publishing (you can purchased just that set for US$55.00) so I can listen to them as I get my Fitbit steps in. Today on the way to Weight Watchers (lost another .6 of a pound!) I listened to the first session:
Self-Publishing Roundtable: Marketing Speaker: S.R. Johannes. Is your mind spinning with marketing ideas, but you don’t know where to start? Join marketing pro and best-selling author S.R. Johannes in an interactive roundtable discussion that gets down to specifics.
Joannes has a strong background in marketing, and after 2 years of failing to sell to trad publishing, she spent 6 months bringing her book to market where she quickly rose to best-seller-dom. While listening to her lecture on my iPhone, I switched over to a little productivity ap called Paperless and dictated a few notes to myself. Here’s what I wanted to remember:
Pick your top 3 to 5 target markets. In her case, she’d written a teen thriller involving environmental themes, so she googled the hell out of “green teen” and related terms. For me, say, my B.O.O. series, I’d google m/m-GBLT, shapeshifters, funny. And variations thereof. Then I need to figure out where the people who like funny paranormal books featuring GBLT themes hang out. Go and post–give stuff–worthwhile content, free books, etc. NEVER JUST PUSH YOUR BOOK!Figure out other authors who write like you. See if they want to do something cooperative, or just write: “If you liked Andrea Speed’s humorous books, you might like mine…” Something.Set up a blog tour. Never say no. Sometimes blogs with a smaller following have a greater trust factor so are more likely to reach a receptive and engaged audience. Give away a free book on every stop. Create a series of blog posts with topics and offer themes: for example, ask the blog host: “do you want my post on marketing, or the one on GBLT, or my post on Jaguars, etc?
Since marketing is my background, I think I’ll make this a series. Is that a good idea? Yes? No? Something else you’ll tell me in the comments?